Marketing Webinars
Introducing a series of marketing-related webinars designed to highlight the tools & resources available to you in marketing your programs to the communities you serve!
Each webinar is offered twice to provide scheduling options and will be posted as a Podcast on the Marketing Toolbox approximately one week after its scheduled date.
The webinars are offered at no cost and are open to marketing and membership staff AND volunteers!
Click below to register!
Topics include:
Report to the Nation and 100th Anniversary of Eagle Scouts
Discover the resources available to leverage Report to the Nation and the 100th Anniversary of Eagle Scouts to tell your local Scouting story. Learn ways to use these events to your advantage.
Wednesday, February 8- 2012 – 11:00am or 3:00pm (Central) – View
Marketing Your Camps
Camp attendance numbers are a leading indicator of retention. Learn ways to drive camp and high adventure base attendance with a campaign that highlights the adventure and excitement of Scouting! Learn tips and tricks to make your camp promotional materials as effective as they can be.
Wednesday, February 29, 2012 - 9:00am or 3:00pm (Central) – View
STEM/NOVA
Take a deep dive into the Boy Scouts of America’s STEM program and NOVA award. Discover how to drive awareness and create a buzz around these cool initiatives! Learning about STEM-related topics helps prepare kids for life. Connect those dots to tell your story locally.
Tuesday, April 3, 2012 - 9:00am or 1:30pm (Central) – View
100th Anniversary of Eagle Scouts
The Eagle Scout centennial year offers another opportunity to highlight the BSA and the positive impact the organization makes on our nation. Discover tools and resources available to help you tie in with local initiatives.
Monday, April 9- 2012 – 10:00am or 3:00pm (Central) – View
Community Service
Leverage the service projects happening in your council to tell the Scouting story. Learn about new ways to capture and “package” service hours to promote Scouting in your community.
Tuesday, May 1, 2012 - 9:00am or 3:00pm (Central) – View
Preparing for Recruiting Season
Prepare for recruiting season by taking a deep dive into the National Recruitment campaign and the available resources. The creative direction of the National Recruitment Campaign plays upon the iconic imagery of badges and patches within our movement and highlights the fun and excitement of Scouting. Learn how to leverage it to your advantage.
Tuesday, May 22, 2012 – 9:00am or 3:00pm (Central) - Register Here
Preparing Your FOS Campaign
Increase your Journey to Excellence scores by increasing your fundraising! Discover tools and resources that will help you prepare a great FOS Campaign.
Wednesday, June 20, 2012 – 9:00am or 3:00pm (Central) – Register Here
Branding Your Website
Brand standards aren't just for print. Most consumers now interact with companies through their online presence. Use your website to effectively harness the power of the brand in speaking to your target audiences.
Tuesday, August 7, 2012 – 9:00am or 3:00pm (Central) – Register Here
SCOUTstrong
FIT . FUEL . FUN.
The BSA is renewing and reinforcing a commitment to helping young people and adults foster healthy living habits by launching the SCOUTStrong healthy living initiative. Come take a deep dive into this program and discover how SCOUTStrong’s slogan, Fit · Fuel · Fun, can be used to positively impact Scouts locally.
Tuesday, September 4, 2012 – 9:00am or 3:00pm (Central) – Register Here
Positive PR
Public relations is a low-cost, high-impact way to tell the Scouting story. What return are you getting on your public relations efforts? Learn tricks of the trade and best practices.
Tuesday, October 2, 2012 – 9:00am or 3:00pm (Central) – Register Here
New Merit Badges
Learn about merit badges launching this year and how to use the pre-launch excitement around them to promote Scouting.
Tuesday, October 30, 2012 – 9:00am or 3:00pm (Central) – Register Here
Alumni Marketing
Help former Scouts and families reconnect with Scouting! With 100 years of Scouting history, Boy Scouts of America has positively affected a large number of people. Learn about alumni marketing resources to help you reach out to them!
Tuesday, November 27, 2012 – 9:00am or 3:00pm (Central) – Register Here
For more information, please contact the Marketing Hotline at (972)580-2239.