Multicultural Markets Resources
A variety of materials and resources has been developed to help councils promote Scoutreach and use the program to their fullest advantage.
Many of these resources have been translated into other languages to encourage the involvement of parents and adult leaders who cannot read English. Eliminating the language barrier allows these adults to participate in Scouting while their children are still young. When feasible, resources are produced in a bilingual format. However, because of the size and complexity of some of the resources and the cost of keeping up with frequent changes to the English editions, some of these resources are available in the translated language only.
Online Resources
Online Forms and Applications
The Spirit of Scouting Award Nomination Form (No. 523-030)
The Spirit of Scouting Award is designed for presentation to a noteworthy individual who has performed exceptional and unusual service to young people in hard-to-reach communities over a long period of time. These communities need Multicultural Markets because of varied concerns such as skin color, cultural differences, economics, education, ethnicity, geography, and language.
The Asian American Spirit of Scouting Service Award Nomination Form (No. 523-194)
The purpose of the Asian American Spirit of Scouting Service Award is to recognize outstanding services by an adult individual or an organization for demonstrated involvement in the development and implementation of Scouting opportunities for Asian American youth.
The Whitney M. Young Jr. Service Award Nomination Form (No. 523-427)
The purpose of the Whitney M. Young Jr. Service Award is to recognize outstanding services by an adult individual or an organization for demonstrated involvement in the development and implementation of Scouting opportunities for youth from rural or low-income urban backgrounds. This is in fulfillment of Dr. Young’s dream of justice and equality for all.
The following resources may be viewed and/or downloaded from this website:
Scouting in the Hispanic/Latino Community
This booklet should provide unit-serving executives and Scouters with some helpful approaches for successfully marketing Scouting to Hispanic Americans.
Scouting No. 1 Values Program for Youth in Arabic/English
This bilingual brochure explains how the elements of Boy Scouting follow the program's unique aims and methods.
Delivery System Manual Cub Scout Program
This syllabus is designed for leaders who do not have the adult assistance to divide a pack into dens for each rank.
Paraprofessional/Program Aide Delivery System Manual For Council Employees
This manual should serve as a guideline to assist and support those councils that employ the above mentioned personnel to deliver the Scouting program. While the methods in this guide are strongly suggested, please customize to fit your specific needs. We are hopeful this will allow you to focus on the program instead of creating one.
Multicultural Markets Strategies and Tactics For Short-Term and Long-Term Council Needs
Six strategies, each accompanied by short- and long-term tactics, for delivering a successful Scoutreach program.
Juvenile Diversion Programs
Juvenile diversion seeks to improve a youth's self-image, social skills, and attitude about the legal system, and aims to teach the youth better methods of communication.
Single-Parent Families: Serve Them Through Scoutreach
Supporting single-parent families is consistent with Scouting's mission and its aims and methods. The focus of this brochure is to provide local councils with some "best practices" techniques by spotlighting the successful programs of three councils and identifying the things they have in common.
Historic Timeline brochure [PDF - 980 KB]
Historic Timeline presentation [PPT - 15.3 MB]
The Charting BSA's Course Through Scoutreach brochure and PowerPoint presentation (also on CD-ROM), No. 11-173, celebrate Scoutreach's significant accomplishments, from the division's inception in 1998 through the present. Councils are encouraged to personalize this presentation by highlighting their own accomplishments related to each program area found in the timeline.
Other Resources
This resource list is designed to give your council access to Multicurtural Markets materials that are particularly useful with African American, Hispanic American, Asian American, urban, and rural communities.
To order these items, contact the National Supply Group at the National Distribution Center, P.O. Box 7143, Charlotte, NC 28241-7143; phone 800-323-0732; fax 704-588-5822.
For additional information, please contact the Multicultural Markets Department at the national office, S260, 1325 West Walnut Hill Lane, P.O. Box 152079, Irving, TX 75015-2079; phone 972-580-2449; fax 972-580-2184.
Download a catalog of Multicultural Markets Resources 523-067 [PDF - 5.8 MB]